Your next order starts here.
Tap to start β you'll pick WhatsApp or Telegram next.
π Start free Β· 1 day free1 day free Β· works in the chat app you already have.
Weight Β· energy Β· blood sugar
A real transformation in 30 days β with a coach who learns exactly how food hits YOU.
More energy, fewer cravings, weight that finally moves β without giving up what you love. Daisy learns your meals and your spikes, coaches you through the 30-day challenge, and when you want a real conversation she calls you. Right inside the chat app you already have β no app, no logging, no willpower required.
The recommended daily limit is just 30g of added & squeezed sugar (what experts call "free sugar") β about 7 sugar cubes π§ β the target backed by the NHS, the American Heart Association and the WHO. Most people pass it before lunch without realising β in juice, sauces, "healthy" snacks and ultra-processed food.
Most sugar apps guess. We're built on real data β millions of products plus official government nutrition databases.
From supermarket shelves to cafΓ© drinks, SugarCoachAI helps you check millions of foods by barcode, label, photo, text or voice note β so you can see the likely added & squeezed sugar and carb load fast.
Everyday foods like rice, bread and fruit are backed by UK CoFID + US USDA β authoritative, not crowd-sourced guesses.
Local products scan worldwide, and your coach replies in your language β Spanish, French, German, Hindi, δΈζ and more.
The colour judges the food, not the carbs. Home-cooked and minimally processed food is green β rice, potatoes, pasta and bread included. Sugar and ultra-processing are what push it amber or red.
Chicken and rice, spag bol, jacket potato with beans, fish and chips, a fresh pizza, porridge, whole fruit, plain yoghurt, nuts, a milky coffee. Up to 10g added sugar β no telling-off, just the odd friendly "add some veg" tip.
10β15g of sugar, a sugary sauce, an oversized portion, bakery pastries, fast-food meals, freshly squeezed juice, or a simply-packaged item. Always comes with one taste-matched swap.
Sugary drinks, sweets, syrupy coffees, carton juice, 15g+ of added sugar β and anything ultra-processed: diet drinks, crisps, cereal bars, meal-deal sandwiches, frozen pizza, sliced white. One tap on π Have the swap logs the real-food version instead.
Behind the scenes your dashboard also keeps a quiet SugarCoachIQβ’ spike meter for the day's carbs β information for you to look at, never a telling-off, and it never changes a verdict.
One tap opens your dashboard β sugar, real food and the week, no spreadsheets.
Your 30g of added & squeezed sugar for the day, filling up as you eat. Green while you're under your 30g max β staying well under is the win.
Each thing you log keeps its π’π‘π΄ β so you can see at a glance that the day was real food, and exactly which item was the slip.
Your day's colour comes from real food: no processed or sugary items logged is a green day, one is amber, two or more is red β and green streaks are celebrated. The SugarCoachIQβ’ spike meter sits underneath as quiet information about the day's carbs; it never changes a verdict.
Tell the coach your weight once a week and the line draws itself toward your target β progress you can see, no scales app.
Every day logged into a simple 7-day trend, so you see progress building β not a guilt-trip spreadsheet.
Counting calories as well? Your daily and weekly totals sit right beside your sugar β and your live coach can read them back to you on a call.
Drop the sugar and eat real food β here's what people notice.
No sugar spike, no afternoon crash β even energy right through the day.
Fewer highs and lows means less brain fog and better concentration.
Cutting added sugar is one of the simplest ways to manage your weight.
Lower sugar supports healthier blood sugar, insulin and heart health over time.
Steadier blood sugar helps you drop off easier and wake less in the night.
The less sugar you eat, the less you crave it β it gets easier surprisingly fast.
Plenty of people see calmer, clearer skin once they ease off the sugar.
Off the sugar rollercoaster, your mood evens out day to day.
Want the why in full? Watch these π
Everyone knows to cut back on sugar. Almost no one can see where it's hiding β and it's not just the obvious stuff.
Nearly a cola's worth in a glass, even freshly squeezed β the sugar still counts, so we dilute it β juice to β water or eat the orange.
A whole day's sugar in one "healthy" cup.
The "low-fat" pot that's quietly loaded with sugar instead.
Breakfast that spikes you before 9am.
Your morning coffee, secretly a dessert β and that's before counting the milk (which doesn't).
Natural sugar in whole fruit doesn't count toward your 30g β only the added & squeezed sugar in juice and smoothies does. We know the difference.
And real food is never punished for being real food: the colour judges the food, the dashboard meter watches the carbs.
What does go amber or red: sugary drinks, flavoured yoghurts and cereals, syrupy coffees, and ultra-processed packet versions of real dishes β a fresh pizza is green, the frozen one is red.
It's not that you don't want to cut back on sugar β it's that you can't see it, especially in ultra-processed food and "natural" things like juice and fruit. SugarCoachAI shows you the real number before you eat or order β so knowing finally turns into doing. And because it lives in the chat app you already use β WhatsApp or Telegram β not another app to open and forget, it's right there the moment you decide.
Why SugarCoachAI
Knowing what to do is easy. Doing it has to be easier. That's the whole design.
It's just a WhatsApp or Telegram chat β the one you already have. Nothing to install or remember to open.
Send a voice note, a photo, or a quick message β whatever's easiest in the moment.
One tap and your coach picks up β talk it out loud, hands-free, and she already knows your day. No other sugar app does this.
A clear verdict in seconds β at the cafΓ©, in the supermarket, anywhere you're deciding.
See your day against 30g at a glance β no maths, no charts to decode.
Gentle daily check-ins keep you on track, so you don't have to remember.
A simple low-sugar week and a shopping list in one tap.
You don't log everything β just the exceptions. Set a simple weekly plan once, then only check in on the off-plan moments and the drinks, where the sugar really hides. Stick to the plan and there's nothing to do.
No food diaries, no calorie maths. Just a quick check the moment it matters.
Snap, say, or type whatever you're about to eat or drink β at the counter, the shop, or home.
Instant π’π‘π΄ on the food β real food green, sugar and ultra-processed red β with the grams in real "sugar cubes" and one better swap.
It quietly tracks your day and week, plans simple low-sugar meals, and checks in to keep you going.
Every amber or red comes with one taste-matched swap and a π Have the swap button β one tap logs the better version.
It remembers your day, your week, and what you'll actually eat.
Tap once and Daisy picks up β a real voice coach who knows your goal, your day and the foods that spike you. She even calls to celebrate your day 7, 21 & 30 milestones.
Verified sugar for Starbucks, Costa, Greggs & supermarket items β not guesses.
See your day fill up against your target, with weekly trends β green days add up.
Counting calories too? Your daily and weekly totals sit right beside your sugar β no second app. Ask your coach and she'll tell you where you stand.
A low-sugar week in one tap β try /plan keto, med or low-carb. Just the shopping list.
Morning plan, evening review, weekly trend β it nudges, never nags.
Went off-plan? It helps you recover the day instead of making you feel bad.
One clear answer per decision. Lower-sugar choices that support steadier energy and fewer crashes.
We're new, and we'd rather earn your trust than rent it. Real member stories will appear here as the first cohort finishes their 30-day challenges β until then, here's exactly where we stand.
Every verdict runs on official NHS & USDA food data β 2 million+ foods β with one clear set of real-food rules behind every reply.
The first 500 yearly members lock in Β£49/year for life (normally Β£97) β the price never goes up for you. You also get a direct line to us: what founding members ask for is what gets built next.
1 day free, no strings β and just Β£2.99/week after. If it doesn't change what's in your cup, walk away: cancel with one message, no forms, no phone calls.
Willpower has no memory. Trackers make YOU do the work. A coach does the work for you β and gets more yours every day.
| The 30 days | Willpower alone | Tracker apps | π SugarCoachAI |
|---|---|---|---|
| Tracking your food | π€· In your head | β¨οΈ You log every meal | πΈ A photo. Done. |
| Advice at the counter, BEFORE you order | β | β | β Verdict in seconds |
| Spots hidden sugar & ultra-processed food | β | β οΈ Only what you type in | β 2M+ foods, labels read for you |
| Learns your tastes, swaps & goal | β | β | β More yours every day |
| Checks in on you daily | β | π Waits for you to open it | β Morning plan Β· evening review |
| Talk to your coach β live, out loud | β | β | π One tap, she picks up β knowing your data |
| Tracks your calories too | β | β¨οΈ You log every item | π₯ Daily & weekly totals, from your food photos |
| After a bad day | π Give up | π΄ Broken streak | π A recovery plan, zero shame |
| A finish line | β | β | π Day 30: badges + your before/after card |
| People cheering you on | β | β | β¨ Feel Better in 30 Days Club β optional & free |
| Cost | Free (and usually fails) | Β£~10/month + your time | Β£4.08/mo yearly β pays for itself in skipped drinks |
A real nutrition coach does all of this too β at Β£40+ a session. Yours is on call 24/7, never judges, and lives in the WhatsApp or Telegram you already have.
β¨ And you're not doing it alone: every member β free trial or paid β can join the Feel Better in 30 Days Club, our private community for accountability, honest answers and cheering each other's green days. Completely optional, completely free.
A real nutrition coach is Β£40+ a session. Yours is on call 24/7 for less than two coffees a month. Start with 1 day free, cancel anytime.
Want her on call round the clock? Add Unlimited Live Talk Coaching for Β£29.99/mo* β ring Daisy as often as you like. It's an optional add-on you can switch on or off any month; your plan above stays exactly the same.
*fair use policy applies
Wellness & nutrition guidance β not medical advice. Who's behind this
Tap to start β you'll pick WhatsApp or Telegram next.
π Start free Β· 1 day free1 day free Β· works in the chat app you already have.
A real UK company β and we'll always tell you what's AI.
A small UK team building everyday coaching for real-life food decisions.
The Daisy who coaches you in chat is an AI β working to one clear set of real-food rules, so every reply is consistent.
SugarCoachAI is made by EVEEVO LIMITED, registered in England & Wales, company no. 14605602 β The Threshing Barn, Manor Farm Barns, Coates Lane, High Wycombe, Buckinghamshire, HP13 5UX.
SugarCoachAI gives wellness, nutrition and habit guidance β it is not medical advice, diagnosis or treatment, and it is not a medical device. It doesn't replace your doctor, dietitian or pharmacist, and you should never start, stop or change medication because of it. If you have a health condition, please speak to a qualified professional.
Questions? hello@sugarcoachai.com